BRIEF ONE: LOVE (Premium)
BRIEF:
Love clothing is a mainstream e-tailer selling women's clothes and accessories to a C1/C2/D, late 20’s - late 30's audience. They want to create a premium collection for special purchases.
MESSAGE:
You don't have to go elsewhere for the special purchases, Love clothing now stock exclusive pieces from top designers. This campaign must not move us away from our existing customer base, but add an additional buying opportunity.
OUTPUT:
Give it a name, and then use a moving image campaign to spread the word, using any channel appropriate.
BRIEF TWO: DIMENTIA TECH
Design, name and brand a piece of wearable tech that improves the lives of people living with dementia.
THE MESSAGE:
First, the bad news: By 2050, over 115 million people worldwide will have dementia. The good news, however, is that in recent years, awareness of dementia has drastically improved. This means public funding and donations are on the up, people are talking about it more, and companies are investing in products that help improve the lives of people living with the condition.
This is your chance to design a piece of wearable technology for People living with dementia, which helps them, continue to live an independent life after diagnosis.
OUTPUT:
Design it, name it, brand it. The world has shifted; people want to learn about dementia, so make sure it gets noticed. It should be grounded in reality. Make it affordable, research the disease, look at wearable tech trends that can change your lifestyle. And don’t forget to check what exists already!
Additional thinking into how the product could make use of current digital trends will score bonus points.
BRIEF THREE : 3 BIG KILLERS
Ebola has recently drawn our attention to how devastating this virus is. But believe it or not the spread can be controlled with soap and water – and education.
The 3 BIG KILLER diseases are HIV/AIDS, Tuberculosis and Malaria. These are not so easy to control BUT with the right education the spread can be greatly reduced.
BRIEF:
Create an educational campaign / items to reduce the spread of ONE of or each of the BIG THREE. Brand it as a ‘World Health Organization’ communication.
OUTPUT:
You can use any medium BUT think seriously about both place and people.
BRIEF FOUR : STATE OF MIND
Everyone hates queuing, train delays and rush-hour traffic – but is it all a state of mind? Change perception and let the bad times rock and the good times roll.
OUTPUT: You can use any channel.
BRIEF FIVE: HELP SPREAD THE WORD
Create or select a ‘non-word’ and help it claim it’s rightful place in the Oxford English Dictionary.
MESSAGE:
Many great new words, or neologisms, have been classified as ‘non-words’ as they have not yet made it into the Oxford English Dictionary. Rumour has it, these words have been consigned to dusty obscurity and have been written on 6x4inch cards, filed alphabetically in a secret vault in Oxford owned by the Oxford University Press. Your task is to help these words find there way into common usage, enabling them to achieve their ultimate goal of a place in the Oxford English Dictionary. You can choose one or more ‘non-words’ or even create your own.
Here are a few examples of words that need your help:
Earworm: a catchy tune.
Polka dodge: the dance two people do when they try to pass each other in the street.
Nonversation: a completely pointless chat.
Furgle: to feel in a pocket or bag for a small object such as a coin or key.
Wurfing: the act of surfing the Internet while at work.
Griefer: someone who spends their online time harassing others
OUTPUT:
You can use any medium you deem effective e.g, social, broadcast, ambient, outdoor, print
BRIEF SIX - STREET FOOD REVIEW APP
With street food being very much part of the city street landscape it’s about time there was an app for consumers to rate and comment on the best and worst that’s out there. Not forgetting ways for the street food vendors to showcase their products and talents.
BRIEF:
Create an app concept and minimum feature list that allows consumers and vendors to:
• Discover where the best street food vendors are based using geo- tagging tech features.
• To allow vendors to add their own menus and information i.e. opening times.
• To allow consumers to rate the quality of the food and service.
• To allow consumers to share photos of both the food and vendor.
We want your ideas also, what else could vendors offer via the app and what else could consumers add to the app experience content wise. We want screen designs, promotional ideas to share the app in the real world and not forgetting a website that glues all of this together.
BRIEF SEVEN: COLOUR ME
Caran d’Ache the queen of colouring pencils is celebrating 100 years of vibrant creativity. Make this brand relevant to today’s’ tech savvy audience of artists, designers and children.
BRIEF EIGHT: WATERWAYS
Create a campaign to incentivise people to spend time, visit and utilise the Canal and Rivers of England & Wales. Then think of a way to encourage each person to sign up and become a friend of The Canal & River Trust.
BRIEF NINE: FOR THE RIDE
To raise awareness of the new Triumph Advanced Riding School
MESSAGE:
Triumph is known for building some of the best motorcycles in the world. So why wouldn't they want to build the best riders too?
Everything from safely passing your test, to knowing when to put your knee down in the corners. It's all covered.
OUTPUT:
Anything. But have a think where current bikers and potential riders might be.
Where a brief has been set using a know brand or organisation it is NOT permitted to make direct contact with the brand or organisation. The student must use their own initiative to research the problem. No additional information is available.